– Conducting keyword research using dedicated software, and generating new keyword ideas. – Analyzing website and social media pages, then making recommendations for improvement. – Monitoring website traffic, and search results, and developing strategies. – Generating content ideas and delegating these to the team. – Overseeing content creation and offering suggestions. – Updating outdated content. – Optimizing pages for desktop, tablet, and mobile use. – Developing link-building strategies. – Managing paid search campaigns. – Keeping up to date with new trends and best SEO practices.
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