– Conducting keyword research using dedicated software, and generating new keyword ideas.
– Analyzing website and social media pages, then making recommendations for improvement.
– Monitoring website traffic, and search results, and developing strategies.
– Generating content ideas and delegating these to the team.
– Overseeing content creation and offering suggestions.
– Updating outdated content.
– Optimizing pages for desktop, tablet, and mobile use.
– Developing link-building strategies.
– Managing paid search campaigns.
– Keeping up to date with new trends and best SEO practices.

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